Ball believes aluminum cups will be sustainable game changer
The new Ball aluminum cups that will be manufactured in Rome are expected to be a sustainability game-changer in the way Americans partake of their favorite beverages, reports the Rome News-Tribune in an article about the official groundbreaking of Ball’s new $200 million dollar plant in Rome. From their article:
John Hayes, Ball Corp. chairman, president and CEO, said the “infinitely recyclable” aluminum cup was developed over a seven-year research and development period. When the new plant comes online around the end of the year it will be capable of producing half a billion of the aluminum cups a year.
In addition to its environmental sustainability, Hayes said the $200 million investment in the new plant is representative of both economic and social sustainability on behalf of its employees and customers.
“This is a once in a lifetime opportunity here in front of us and we need to seize the moment,” Hayes said.